Why a Great Logo Design Is Essential for Small Business

Small BusinessFirst impressions are a once in a lifetime opportunity. Unless amnesia strikes, you only get one chance to make a favorable first impression with every potential customer you meet. The thing about first impressions is that they’re formed in a matter of seconds, meaning that if you aren’t presenting yourself with your best foot forward, a would-be customer might walk away before you were even able to shake their hand.

For businesses, first impressions are often formed on how they’re represented visually, otherwise known as a logo.

While it only takes a mere 10 seconds for someone to form an initial impression of your brand, the importance of a strong logo doesn’t stop there. A great logo serves your brand, and here’s why they’re so important.

A Strong Logo Unifies Your Brand

The purpose of a logo is to serve as a central, instantly identifiable visual element that represents your brand. It takes about 5 – 7 impressions before someone begins to really connect a logo with a brand. But, there’s a misconception out there that poorly designed logos don’t work. The fact is they work plenty, just not the way you want them to.

Customers associate a weak or generic logo with a brand that just didn’t put in the effort. If you’re hiding behind a lackluster logo, it doesn’t matter how great you are. This is especially true for smaller businesses that might not have a heavily padded marketing budget. You need a strong logo to pull it all together and stand out.

A great design carries you across every medium, – print, digital store design. It’s an inexpensive way of unifying every element of your business and conveying your authority.

Don’t Look Now, But You’re Swimming in a Sea of Competition

Not to alarm, but there’s a lot of sharks in the water behind you and they’re each willing to fight for the same thing – your target audience.

It used to be that smaller or local businesses were competing within a very limited market. The digital age has changed this completely. More businesses aren’t just trying to beat out Joe down the street, but also the e-commerce business that’s in an entirely different time zone.

Let’s say you sell landscaping supplies. Without actual numbers, it’s safe to say most of the companies will have a tree in their logo. It makes sense, but it doesn’t make them stand out.

A great design isn’t all about identifying the purpose of your brand, it’s meant to stand out, grab attention and convey mastery of your industry. Simply put, a great logo gives you an instant competitive advantage.

Build Customer Loyalty

To be successful, you need to not only attract new customers, but build loyalty within your existing ones. One of the things you need to keep in mind when doing this is that your customers are human, which means they’re emotional and visually stimulated.

If a customer has invested in you, but then a competitor comes along with a shiny, impenetrable brand image, chances are they’ll at least want to try them out. Image means a lot, and if your service is comparable, you might not win them back.

A weak logo can keep you in the “friend zone” when someone with a stronger image comes along. Yes, your customers still like you, but you’re just not the one.  A strong brand image built around great logo design provides the emotional validation that loyal customers need.

First Impressions Last

Would you like to know more about how branding, including logo design is a crucial element of your digital marketing strategy? We’re the full-service internet marketing team that can help. Contact JLB Florida today to learn more.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to our wonderful community.




“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”



“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs

I and all of us at Sports & Entertainment have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC