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Understanding Local Pack Ranking: 5 Factors You Need to Succeed

When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack.

Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of additional leads. Imagine you own a pizzeria in Colorado. If you’ve managed to smuggle your way into the local pack, whenever someone searches for “pizzeria” in Colorado, your business is going to pop up!

Think about the hundreds of people making searches like this in communities around the world every day, and you can probably understand why business owners are desperate for a spot.

Until now, local packs included seven business. Now, only three businesses are displayed – and experts believe one of those spots will be paid-for soon. For this reason, succeeding in local SEO has become more difficult, competitive, and important than ever before.

Here are five local pack ranking factors that can drastically improve your odds.

  1. Consider Your Keyword Count

Nearly everything we search, write, and read on the internet is based on keywords. These words or phrases are what people use to search for your business. Using the right keywords in your SEO campaign is one of the most effective ways to push your website higher in the results.

While planning your keyword strategy, think carefully about the questions your potential customers might ask when looking for the products or services you offer. You should also try to use the name of your city in two or three spots on each webpage.

  1. Claim Your Business Through Google

Did you know that Google and Bing guarantee all businesses a free page on their search engine? Simply claim your business through Google My Business and Bing Places for Business.

Going through this small motion will significantly increase the likelihood that your website will appear in your target local pack. Plus, your business will appear on any device when searched for directly.

  1. Write Localized Content

In order to compete locally, you need to create content about your local area. This content should be showcased on your website and tied into your business or industry.

For example, you can use your blog to discuss local events and activities, mention promotions or specials, or publish videos about causes your business supports.

  1. Explore Business Directories

Being listed in online business directories like Yelp has proven to boost Google rankings. In fact, many high-quality directories appear in the first two or three slots on SERPs.

Unfortunately, you can’t create your own posting on business directories. Instead, your focus should be checking the accuracy of each listing. Is your address, phone number, and business name correct?

Sometimes, you can “claim” a listing through an online business directory – but you won’t be able to control reviews from customers and other features.

  1. Collect Positive Reviews

Getting reviews is an essential part of running a local business. Don’t be afraid to ask customers for their thoughts and feedback! The more positive reviews your Google My Business listing earns, the higher you’ll rank and the closer you’ll be to entering your local pack.

Work with an SEO Expert

Are you looking to improve your local pack ranking? At JLB Florida, we specialize in web development, digital marketing, and web support. Contact our experienced team when it’s time to jumpstart your business’ SEO efforts.


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to our wonderful community.

 

RED DOG WINE & SPIRITS

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs


I and all of us at Sports & Entertainment have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC