Pay Per Click Campaign Management
PPC Advertising Fort Lauderdale
Pay-Per-Click (PPC) marketing is a way to increase traffic to a website by way of paid advertising through Google (Google Ads) and Bing (Bing Ads). With PPC, you only pay when a user actually clicks on one of your ads and is then directed to your a specific URL on your website. With PPC campaigns, advertisers have the ability to bid on keywords or keyword phrases that they believe a typical customer may use to search for their product or service.
At JLB Florida, we have well over a decade of experience in creating, implementing, and optimizing pay-per-click campaigns in Fort Lauderdale, Boca Raton, and throughout South Florida. Our expertise in Fort Lauderdale digital marketing services makes us the perfect choice for PPC campaign management as we have specific strategies that have proven effective for a variety of industries. Let us help you drive more traffic, sales, and leads to your site with our exceptional Fort Lauderdale PPC marketing services.
PPC Campaign Research & Keyword Discovery
Understanding what goes into a successful Google Ads strategy is where our expertise lies. We start by gathering a thorough understanding of your business, your goals, and the competitive landscape. We then work on keyword research and competitor analysis’ to determine the best strategy for your specific business. After the completion of the research, we begin the campaign implementation through the development of the keyword list, ad creation, and conversion tracking.
Once the campaign is launched, we continuously monitor and optimize the campaign based on performance through bid management, quality score optimization, conversion enhancement, search term/phrase optimization, website/landing page optimization, and much, much more.