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Why Conversion Tracking Is the Key to Unlocking SEO Success // Nov 30 // JLB Admin

Conversion tracking is one of the most important elements of any digital marketing strategy. Conversions are essentially the backbone of your business, and a dedicated approach to tracking them helps you to identify key attributes and behaviors of your target market. This probably isn’t new information for you, especially if you’ve invested even minimally in […]

The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share. // Jan 11 // JLB

Guest Post by one of our Partners, ContentBacon. It’s the chorus, not the aria that closes the sale. “But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced […]