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Is SEO a Necessity? Understanding the Cost of Ignoring Search Engine Optimization // Oct 30 // Jen Olsen

If you’re involved in running a business, whether it’s your own or for someone else, chances are pretty good that you’ve at least heard of search engine optimization, also known as SEO. Considering that there are more than 3.5 billion searches a day conducted on Google alone, it’s easy to understand why businesses would want […]

Understanding Local Pack Ranking: 5 Factors You Need to Succeed // Sep 30 // Web Team

When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack. Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of […]

Understanding Local Pack Ranking: 5 Factors You Need to Succeed // Sep 30 // Jen Olsen

When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack. Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of […]

4 Reasons PPC and SEO Are Better Together // Sep 15 // Web Team

Search engine marketing is generally divided into two categories – PPC and SEO. PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements […]

4 Reasons PPC and SEO Are Better Together // Sep 15 // Jen Olsen

Search engine marketing is generally divided into two categories – PPC and SEO. PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements […]

How to Master Local SEO for Multi-Location Small Businesses // Aug 31 // Jen Olsen

Local SEO is one of the most effective tools for small businesses to target and attract members of a local audience that are ready to become real, paying customers. When you’re just one location in one town, optimizing local SEO to your advantage is piece of cake, well almost. But what happens when you’re ready […]

How to Master Local SEO for Multi-Location Small Businesses // Aug 30 // Web Team

Local SEO is one of the most effective tools for small businesses to target and attract members of a local audience that are ready to become real, paying customers. When you’re just one location in one town, optimizing local SEO to your advantage is piece of cake, well almost. But what happens when you’re ready […]

Why Local SEO Is Critically Important to SMBs Today // Jun 12 // Web Team

Local SEO is an insanely effective way for small businesses to market themselves online. It’s the ultimate tool in helping them promote their products and services to the local customers that are primed to walk through their door. In an extremely competitive digital environment, local SEO gives locally based, small businesses the competitive advantage they […]

Why Local SEO Is Critically Important to SMBs Today // Jun 12 // Jen Olsen

Local SEO is an insanely effective way for small businesses to market themselves online. It’s the ultimate tool in helping them promote their products and services to the local customers that are primed to walk through their door. In an extremely competitive digital environment, local SEO gives locally based, small businesses the competitive advantage they […]

A Quick Guide to SEO for SMBs // Mar 05 // Web Team

If you’re the owner of a small or medium sized business, then you already know how difficult it is to succeed. Many businesses fail to survive their first 12 months and plenty of others fold before they turn five years old. While you’ll often hear “location, location, location,” as the reason businesses typically fail, poor […]