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Is SEO a Necessity? Understanding the Cost of Ignoring Search Engine Optimization // Oct 30 // JLB Admin

If you’re involved in running a business, whether it’s your own or for someone else, chances are pretty good that you’ve at least heard of search engine optimization, also known as SEO. Considering that there are more than 3.5 billion searches a day conducted on Google alone, it’s easy to understand why businesses would want […]

Understanding Local Pack Ranking: 5 Factors You Need to Succeed // Sep 30 // JLB

When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack. Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of […]

4 Reasons PPC and SEO Are Better Together // Sep 15 // JLB

Search engine marketing is generally divided into two categories – PPC and SEO. PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements […]

How to Master Local SEO for Multi-Location Small Businesses // Aug 30 // JLB

Local SEO is one of the most effective tools for small businesses to target and attract members of a local audience that are ready to become real, paying customers. When you’re just one location in one town, optimizing local SEO to your advantage is piece of cake, well almost. But what happens when you’re ready […]

Why Local SEO Is Critically Important to SMBs Today // Jun 12 // JLB

Local SEO is an insanely effective way for small businesses to market themselves online. It’s the ultimate tool in helping them promote their products and services to the local customers that are primed to walk through their door. In an extremely competitive digital environment, local SEO gives locally based, small businesses the competitive advantage they […]

A Quick Guide to SEO for SMBs // Mar 05 // JLB

If you’re the owner of a small or medium sized business, then you already know how difficult it is to succeed. Many businesses fail to survive their first 12 months and plenty of others fold before they turn five years old. While you’ll often hear “location, location, location,” as the reason businesses typically fail, poor […]

Supercharge Your SEO with Site Search // Apr 20 // JLB

Guest Post from our partner, Nextopia. Every online retailer is looking to improve their SEO in a quest for the elusive #1 spot in any given Google search. What most companies don’t know, however, is that there is an easy way to boost your SEO rankings, while also providing your customers with a vastly superior […]

A BBB Directory Listing Can Help Your SEO // Mar 04 // JLB

Being an accredited business with the Better Business Bureau (BBB) is fantastic! However, you don’t need to be accredited to amazon benefit from the BBB. Having an updated listing on your local BBB directory, even if your business is not accredited, will provide a “do-follow” link back to your website. Do-follow links count toward your […]

5 Tips and Tricks to Help With Your PPC Management // Aug 04 // JLB

Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]

Are You Prepared for Google’s April 21st SEO Mobile Algorithm Update? // Apr 10 // JLB

With the wave of the smart phone revolution, Mobile SEO has become a popular topic. Gone are the days when we had to sit at a desktop computer in order to connect to the web, as most people today rely on their mobile devices to fulfill their search and browsing needs. This makes it only […]