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4 Reasons PPC and SEO Are Better Together // Sep 15 // JLB

Search engine marketing is generally divided into two categories – PPC and SEO. PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements […]

An Intro to PPC for SMBs // Mar 12 // JLB

Whether you own a new business or your business has been around for years, you’re probably constantly looking for ways to attract new customers. If you haven’t done much digital marketing, you may not be familiar with all the online marketing tools that are available to you. One such tool is pay per click advertisements, […]

How to Get Leads & Sales After a Hurricane // Oct 02 // JLB

    While a hurricane is a tragedy that can easily hurt many businesses, it can also provide a unique opportunity for businesses with particular goods and services. For companies that help with water damage, tree removal, roof repairs, and other services that are in high demand after a hurricane sweeps through a region, it’s […]

5 Tips and Tricks to Help With Your PPC Management // Aug 04 // JLB

Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]

Discover What Internet Marketing Can Do For Your Business // Sep 25 // JLB

Times are changing. Advertising on the global market now consists of more than just television, radio and print.  I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago.  Consumers have the internet in the palms of their hands, allowing advertisers to publicize […]

How Pay Per Click Marketing Works // Mar 26 // JLB

There’s a good chance that you’ve heard or read a little bit about online ads at some point. There’s a good chance that you don’t know exactly what that means. Online ads aren’t like television or radio ads. There’s a little more to it. Here’s a brief introduction to PPC, or pay per click, ads […]

5 Ways to Improve Your PPC Quality Score ASAP // Mar 26 // JLB

Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score. When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it. […]

How To Create A PPC Money Machine // Mar 26 // JLB

Imagine a machine that you fed a dollar into and it gave you two dollars back. Each and every time you put in a dollar…two bucks would spit right back out to you. Sounds great, right? Such a machine exists, though it doesn’t work nearly as simple as that. This machine is called PPC or […]