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The Key Elements that Make Any Landing Page More Effective // May 30 // JLB

Effective landing pages are essential components of a successful digital marketing strategy. It really doesn’t matter what you’re offering, or how targeted your PPC campaign, if you’re landing page isn’t optimized for success, you’re not going to see the results you want. Period. What’s even worse than a lackluster landing page is not having one […]

How SEO and PPC Are Better Together for Small Businesses // May 15 // JLB

For any business, building an audience and a reputation in the digital world is important. But, for small businesses, it’s crucial that this happens as soon as possible. SMBs turn to digital marketing tactics to help them achieve this goal, but often find that their efforts reach a screeching halt when they’re faced with one […]

How to Get Leads & Sales After a Hurricane // Oct 02 // JLB

    While a hurricane is a tragedy that can easily hurt many businesses, it can also provide a unique opportunity for businesses with particular goods and services. For companies that help with water damage, tree removal, roof repairs, and other services that are in high demand after a hurricane sweeps through a region, it’s […]

How to Earn Inbound Leads For Your WMS // Sep 29 // JLB

  In order to survive online as an eCommerce merchant, you have to implement tactics other than word-of-mouth marketing and a few ad placements. Your product is not going to sell itself. eCommerce merchants and eCommerce companies should consider implementing an inbound marketing strategy. Inbound marketing is a strategy used to pull in leads through […]

10 Questions to Ask When Choosing an eCommerce Platform // Feb 16 // JLB

The process of choosing an e?ommerce platform that boasts all the features you want can be difficult to come by. A wide choice of solutions, free and paid, hosted and downloadable, simple and feature-rich make the process even more tricky. It goes without saying that the research takes a good deal of time and is […]

How to Use Behavioral Data to Create a Seamless Customer Experience // Dec 13 // JLB

Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy. In […]

Will your Marketing Technology deliver on your 2016 goals? // Jan 07 // JLB

Guest Post from our partner, dotmailer With the emergence of new marketing technologies and the evolution of old ones in 2015, 2016 could see a shake-up in strategy by the CMOs and CTOs of ecommerce businesses. This evolution in the Marketing Technology space has inspired some healthy debate around all-in-one solutions versus building best-of-breed marketing suites, […]

5 Tips and Tricks to Help With Your PPC Management // Aug 04 // JLB

Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]

Business Growth In Just 4 Months – Search Engine Optimization Case Study: Adams Locksmiths // Dec 02 // JLB

When it comes to Internet Marketing, the Holy Grail of all campaign results is to consistently show up on the 1st page of Google organically for your most searched keyword phrases. Generally, you pay a monthly fee for a firm like JLB Florida to do the SEO work for you, but then every single click […]

Discover What Internet Marketing Can Do For Your Business // Sep 25 // JLB

Times are changing. Advertising on the global market now consists of more than just television, radio and print.  I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago.  Consumers have the internet in the palms of their hands, allowing advertisers to publicize […]