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Customer Reviews: The Mighty Weapon that Allows Even the Smallest of eCommerce Startups to Compete with Amazon // Apr 02 // JLB

The wind carries them away, but the standing water left in a hurricane’s wake is a mosquito’s favorite place to reproduce. Your reputation is largely created by your customers. It’s possible to have a deep hand in shaping it, but without people talking about you, you’re just tooting your own horn. Nobody appreciates the constant […]

What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign // Mar 05 // JLB

Guest blog by ContentBacon Move prospects further along the sales funnel, triggered either by time or by action. “It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on […]

Customer Engagement: Are You Doing it with Your Website? // Jan 24 // JLB

Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]

How Even SMB eCommerce Sites Can Leverage Big Data Techniques // Jan 23 // JLB

Guest blog by Springbot Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI. “Big data” is one of those marketing buzzwords that’s […]

Tips and Tricks for Improving Your “After-The-Sale” Experience // Nov 15 // JLB

You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again? Guest blog by Lauren Macdonald of eBridge Connections. You’re already halfway there! Getting your customer to fill their cart and complete the checkout process is half the battle. If you’re receiving a […]

Product Information Management For Ecommerce // Nov 09 // JLB

Guest Post from Our Partner, Saleswarp Today’s shoppers have more options and shorter attention spans than ever, so providing a convenient shopping experience is of utmost importance.  A seamless and convenient shopping experience starts with optimizing product listings.  Providing quality product content and optimizing product listings ensures that customers can easily find your products online […]

Supercharge Your SEO with Site Search // Apr 20 // JLB

Guest Post from our partner, Nextopia. Every online retailer is looking to improve their SEO in a quest for the elusive #1 spot in any given Google search. What most companies don’t know, however, is that there is an easy way to boost your SEO rankings, while also providing your customers with a vastly superior […]

Why Self-Hosting Beats SaaS Publishing For Bloggers // Feb 29 // JLB

Guest Post from Matt Davis at FutureHosting Self-hosting offers reliability, accountability, and control over your own business model and content. SaaS is not the right solution for serious bloggers. Software-as-a-Service is tempting for bloggers. Most of the work is done for you. All that’s left is to write and publish. The foundations of the service are […]

How CRM Can Help Your Commerce Business Deliver a Personalized Customer Experience // Nov 23 // JLB

Guest Post from our partner, OroCRM In today’s fast evolving social world, customers are expecting businesses to communicate through multiple channels and devices and cater to them whenever and wherever they are available. To be able to master this task, it is important to implement a Customer Relationship Management (CRM) system that offers the necessary […]

Understanding Digital Body Language in order to optimize user experience // Oct 28 // JLB

Written by:  Adam Bowen from Fanplayr Knowing when to draw your visitor’s attention to an engaging offer or message without disruption and in a manner that improves the shopping experience is key to driving conversions. Traditionally, the job of retailing revolves around matching product mix to audience demographics. This means organizing inventories, displays, shelf space, […]