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Customer Reviews: The Mighty Weapon that Allows Even the Smallest of eCommerce Startups to Compete with Amazon // Apr 02 // Web Team

The wind carries them away, but the standing water left in a hurricane’s wake is a mosquito’s favorite place to reproduce. Your reputation is largely created by your customers. It’s possible to have a deep hand in shaping it, but without people talking about you, you’re just tooting your own horn. Nobody appreciates the constant […]

Customer Reviews: The Mighty Weapon that Allows Even the Smallest of eCommerce Startups to Compete with Amazon // Apr 02 // Jen Olsen

The wind carries them away, but the standing water left in a hurricane’s wake is a mosquito’s favorite place to reproduce. Your reputation is largely created by your customers. It’s possible to have a deep hand in shaping it, but without people talking about you, you’re just tooting your own horn. Nobody appreciates the constant […]

What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign // Mar 05 // Web Team

Guest blog by ContentBacon Move prospects further along the sales funnel, triggered either by time or by action. “It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on […]

What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign // Mar 05 // Jen Olsen

Guest blog by ContentBacon Move prospects further along the sales funnel, triggered either by time or by action. “It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on […]

Customer Engagement: Are You Doing it with Your Website? // Jan 24 // Web Team

Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]

Customer Engagement: Are You Doing it with Your Website? // Jan 24 // Jen Olsen

Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]

How Even SMB eCommerce Sites Can Leverage Big Data Techniques // Jan 23 // Web Team

Guest blog by Springbot Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI. “Big data” is one of those marketing buzzwords that’s […]

How Even SMB eCommerce Sites Can Leverage Big Data Techniques // Jan 23 // Jen Olsen

Guest blog by Springbot Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI. “Big data” is one of those marketing buzzwords that’s […]

Tips and Tricks for Improving Your “After-The-Sale” Experience // Nov 15 // Web Team

You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again? Guest blog by Lauren Macdonald of eBridge Connections. You’re already halfway there! Getting your customer to fill their cart and complete the checkout process is half the battle. If you’re receiving a […]

Tips and Tricks for Improving Your “After-The-Sale” Experience // Nov 15 // Jen Olsen

You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again? Guest blog by Lauren Macdonald of eBridge Connections. You’re already halfway there! Getting your customer to fill their cart and complete the checkout process is half the battle. If you’re receiving a […]