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Understanding Local Pack Ranking: 5 Factors You Need to Succeed // Sep 30 // JLB

When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack. Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of […]

Why Local SEO Is Critically Important to SMBs Today // Jun 12 // JLB

Local SEO is an insanely effective way for small businesses to market themselves online. It’s the ultimate tool in helping them promote their products and services to the local customers that are primed to walk through their door. In an extremely competitive digital environment, local SEO gives locally based, small businesses the competitive advantage they […]

3 Reasons Why a Strong Logo Is Essential for Small Businesses // May 08 // JLB

What happens the first time you meet someone? If you’re like most people, you do a quick assessment and pick up on a few key details. These are the things you’ll remember and keep in mind should you meet this person again. We’ve come to know this as a first impression, and most people will […]

5 Tips and Tricks to Help With Your PPC Management // Aug 04 // JLB

Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]

Business Growth In Just 4 Months – Search Engine Optimization Case Study: Adams Locksmiths // Dec 02 // JLB

When it comes to Internet Marketing, the Holy Grail of all campaign results is to consistently show up on the 1st page of Google organically for your most searched keyword phrases. Generally, you pay a monthly fee for a firm like JLB Florida to do the SEO work for you, but then every single click […]

The Value of Search Engine Optimization To Your Business // Mar 26 // JLB

Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers. Instead, it is now more important than every to recognize the value of SEO and utilizing the internet to promote businesses and entire brands. Understanding the value of search engine […]

5 Ways to Improve Your PPC Quality Score ASAP // Mar 26 // JLB

Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score. When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it. […]

How To Create A PPC Money Machine // Mar 26 // JLB

Imagine a machine that you fed a dollar into and it gave you two dollars back. Each and every time you put in a dollar…two bucks would spit right back out to you. Sounds great, right? Such a machine exists, though it doesn’t work nearly as simple as that. This machine is called PPC or […]

Candy Crushing It…Will The Candy Crush IPO Get Stuck On A Tough Level // Mar 25 // JLB

Candy Crush IPO King Digital Entertainment Plc, the creator of the widely popular gaming app Candy Crush Saga, is due to finalize their numbers for their IPO today. Experts report that it looks like King will offer 22.2 million shares at between $21 and $24 per share. That’s a lot of red jelly beans! There […]

A Simple How to Guide for WordPress Website Design // Mar 14 // JLB

WordPress is a simple and user-friendly platform for setting up a blog for any purpose. Whether you are planning a personal blog, one devoted to an interest or hobby or a commercial website, WordPress is an easy way to set it up. Let’s look at the steps involved for WordPress website design. Installing WordPress The […]