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Why Conversion Tracking Is the Key to Unlocking SEO Success // Nov 30 // JLB Admin

Conversion tracking is one of the most important elements of any digital marketing strategy. Conversions are essentially the backbone of your business, and a dedicated approach to tracking them helps you to identify key attributes and behaviors of your target market. This probably isn’t new information for you, especially if you’ve invested even minimally in […]

7 Secrets of Creating Evergreen Content with Real Staying Power // Nov 15 // JLB Admin

Content marketing is one of the most important strategies for building awareness of your business. Great content not only provides value to the person reading, but also helps to establish your brand’s voice and message – both of which are important for building trust and demonstrating authority online. This why they say that content is […]

What Does it Cost For A Website? // Nov 05 // JLB Admin

Website Budget Averages Like the businesses they represent, websites are not all created equal.  Websites serve various purposes, feature different technologies and therefore they can vary greatly in cost  the level of design/branding and functionality increases and becomes more complex to suit your company’s needs.  At JLB Florida, we will drive down the costs of the design […]

Is SEO a Necessity? Understanding the Cost of Ignoring Search Engine Optimization // Oct 30 // JLB Admin

If you’re involved in running a business, whether it’s your own or for someone else, chances are pretty good that you’ve at least heard of search engine optimization, also known as SEO. Considering that there are more than 3.5 billion searches a day conducted on Google alone, it’s easy to understand why businesses would want […]

10 Small Business Errors That Drive Customers Away // Oct 05 // JLB Admin

Visitors seldom leave a small business website with a neutral impression. For most prospects, your small business is an unknown quantity, so their first impression of your company will either make them more comfortable doing business with you or less comfortable. For this reason, you want their first experience with your website to inspire them to contact […]

Understanding Local Pack Ranking: 5 Factors You Need to Succeed // Sep 30 // JLB

When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack. Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of […]

4 Reasons PPC and SEO Are Better Together // Sep 15 // JLB

Search engine marketing is generally divided into two categories – PPC and SEO. PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts // Sep 15 // JLB

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. SEO, or search engine optimization, is a free marketing method that requires […]

How To Find The Right Web Design Company For Your Business // Sep 05 // JLB Admin

Finding The Right Web Design Company For Your Business As a full-service web design and digital marketing company Fort Lauderdale, we’ve had the opportunity to support companies not only in Fort Lauderdale but throughout South Florida.  Some clients are coming to us with no prior web presence, others have come to us to better their […]

How to Master Local SEO for Multi-Location Small Businesses // Aug 30 // JLB

Local SEO is one of the most effective tools for small businesses to target and attract members of a local audience that are ready to become real, paying customers. When you’re just one location in one town, optimizing local SEO to your advantage is piece of cake, well almost. But what happens when you’re ready […]